Adam Rosenblum

Adam Rosenblum

Associate Director of Communications, Information Architect


Adam Rosenblum is the Communications and Content Manager for the Berggruen Institute.  In this role Adam works directly with the Director of Communications on brand management, external communications, and graphic design. He is primarily responsible for taking care of the Berggruen website as well as working with teammates to help create graphics for their programs.

Adam brings close to two decades of experience working both in-house and agency experience in public relations, marketing and graphic design. Some of his past work experience includes:  Ruder Finn, Allison & Partners, TBWA / Chiat / Day, O’Leary & Partners, and LA Law Library.

He earned his undergraduate degree in Communications from the California State University, Long Beach with an emphasis in Public Relations and a dual minor in Marketing and Sociology.  When not at work, he can be found working on various creative projects.

composed by Arswain
machine learning consultation by Anna Tskhovrebov
commissioned by the Berggruen Institute
premiered at the Bradbury Building
downtown Los Angeles
april 22, 2022

Human perception of what sounds “beautiful” is necessarily biased and exclusive. If we are to truly expand our hearing apparatus, and thus our notion of beauty, we must not only shed preconceived sonic associations but also invite creative participation from beings non-human and non-living. We must also begin to cede creative control away from ourselves and toward such beings by encouraging them to exercise their own standards of beauty and collaborate with each other.

Movement I: Alarm Call
‘Alarm Call’ is a long-form composition and sound collage that juxtaposes, combines, and manipulates alarm calls from various human, non-human, and non-living beings. Evolutionary biologists understand the alarm call to be an altruistic behavior between species, who, by warning others of danger, place themselves by instinct in a broader system of belonging. The piece poses the question: how might we hear better to broaden and enhance our sense of belonging in the universe? Might we behave more altruistically if we better heed the calls of – and call out to – non-human beings?

Using granular synthesis, biofeedback, and algorithmic modulation, I fold the human alarm call – the siren – into non-human alarm calls, generating novel “inter-being” sonic collaborations with increasing sophistication and complexity. 

Movement II: A.I.-Truism
A synthesizer piece co-written with an AI in the style of Vangelis’s Blade Runner score, to pay homage to the space of the Bradbury Building.

Movement III: Alarmism
A machine learning model “learns” A.I.Truism and recreates Alarm Call, generating an original fusion of the two.

Movement IV: A.I. Call
A machine learning model “learns” Alarm Call and recreates A.I.Truism, generating an original fusion of the two.