Japhy Grant

Japhy Grant

Digital Strategist


Japhy Grant is a seasoned professional with over 20 years of experience in the field of digital and social media content creation and strategy. He specializes in creating engaging and impactful social media experiences for mission-driven businesses, creatives, and influencers.

Japhy’s expertise lies in combining technology, storytelling, and culture to drive viewership and promote brand awareness through interactive content and emerging media platforms. He has a proven track record of success, having led social and offscreen advance strategy for award-winning shows like The Handmaid’s Tale, and launching revenue-generating platforms for companies like America’s Funniest Home Videos and Tastemade.

Japhy has also written and produced social content for a wide range of clients including Salon, Hulu, Disney, Netflix, Out, Queerty, The Advocate, Adobe, Western Digital, Pop Chips, Grizzly Bear, Logo and BCBG/Max Azria.

composed by Arswain
machine learning consultation by Anna Tskhovrebov
commissioned by the Berggruen Institute
premiered at the Bradbury Building
downtown Los Angeles
april 22, 2022

Human perception of what sounds “beautiful” is necessarily biased and exclusive. If we are to truly expand our hearing apparatus, and thus our notion of beauty, we must not only shed preconceived sonic associations but also invite creative participation from beings non-human and non-living. We must also begin to cede creative control away from ourselves and toward such beings by encouraging them to exercise their own standards of beauty and collaborate with each other.

Movement I: Alarm Call
‘Alarm Call’ is a long-form composition and sound collage that juxtaposes, combines, and manipulates alarm calls from various human, non-human, and non-living beings. Evolutionary biologists understand the alarm call to be an altruistic behavior between species, who, by warning others of danger, place themselves by instinct in a broader system of belonging. The piece poses the question: how might we hear better to broaden and enhance our sense of belonging in the universe? Might we behave more altruistically if we better heed the calls of – and call out to – non-human beings?

Using granular synthesis, biofeedback, and algorithmic modulation, I fold the human alarm call – the siren – into non-human alarm calls, generating novel “inter-being” sonic collaborations with increasing sophistication and complexity. 

Movement II: A.I.-Truism
A synthesizer piece co-written with an AI in the style of Vangelis’s Blade Runner score, to pay homage to the space of the Bradbury Building.

Movement III: Alarmism
A machine learning model “learns” A.I.Truism and recreates Alarm Call, generating an original fusion of the two.

Movement IV: A.I. Call
A machine learning model “learns” Alarm Call and recreates A.I.Truism, generating an original fusion of the two.

RAVE (IRCAM 2021) https://github.com/acids-ircam/RAVE