Rachel S. Bauch directs public relations and communications activities, partnerships and events for the Berggruen Institute. Since joining the team in 2017, Ms. Bauch has unveiled the Herzog & de Meuron design of the Institute’s new scholars campus in Los Angeles; rebranded and transformed the Institute’s digital platforms and content; expanded awareness for Institute leadership, programs and fellows through communications campaigns for Nicolas Berggruen and Nathan Gardels’ Renovating Democracy book tour, the annual Berggruen Prize and new programmatic partnerships with the BBC World Service, National Academy of Sciences, and Frieze Art Fair. She is a regular contributor to Berggruen Institute media platforms and is the newly appointed Arts Editor for Noema Magazine.
Ms. Bauch also serves as a Senior Advisor for Arts & Culture for the Institute. She has more than twenty years experience developing and implementing milestone communications campaigns and initiatives for not-for-profits, corporations and foundations. In many cases, this work has helped to guide and define these institutions for a generation. As the former head of the Los Angeles office for Finn Partners’ Polskin Arts & Communications Counselors, Ms. Bauch provided strategic leadership counsel, crisis management and public relations for arts, cultural, architectural, design and science projects. Ms. Bauch led communications surrounding the highly anticipated opening of The Broad, a new contemporary museum in downtown Los Angeles designed by architects Diller, Scofidio + Renfro; the reopening of The Getty Villa and the unprecedented launch of the Pacific Standard Time initiatives for the J. Paul Getty Trust; strategic counsel and media relations campaigns on behalf of the LA Natural History Family of Museums for their seven-year capital campaign and transformation and its launch of the integrative NHM Urban Nature Research Center; and science and crisis communications for the La Brea Tar Pits and Museum. The roster of her other notable clients included Sotheby’s, Christie’s, Bank of America; Biomuseo in Panama, Ullens Center in Beijing, Menil Drawing Institute, Moody Center for the Arts at Rice University; Hammer Museum, Mike Kelley Foundation, Turnaround Arts, Carnegie Hall, Yo-Yo Ma’s Silk Road Project, Los Angeles Ballet, Aquarium of the Pacific and Monterey Bay Aquarium. Ms. Bauch has held communications and university administration roles at the Los Angeles County Museum of Art (LACMA) and the USC Roski School of Art & Design; the USC International Offices in Asia and the USC Center for International Business Education and Research (CIBEAR). She received her undergraduate degree in Politics from the Catholic University of America in Washington, D.C. where she also studied English Literature and Anthropology before earning her graduate degree from the University of Southern California Annenberg School for Journalism.